Digital versus traditional packaging print
Whereas digital press has succeeded in establishing its value in the traditional areas of the print media industry, adoption has been a scrap slower in the packaging industry with the exception of the label printing market, which began adopting digital impress technologies relatively early. This is due to multiple factors: there were no relevant digital systems available; the requirements of the packaging manufacture are completely different from those in the traditional printing industry; and the players in the slightly bourgeois packaging manufacture take taken a piffling more time to adopt a digital future than their commercial printing counterparts. But the tide is offset to turn.
A growing numbers of producers and customers are recognizing the benefits of digital packaging print and implementing the technology. Without a doubt, one of the 'quantum moments' was the now legendary Coca-Cola Share-a-Coke campaign. Just a few months post-obit Coke'due south innovative approach to placing names on coke cans, for example, Ferrero followed suit with variable Nutella labels.
The market is growing
According to the latest forecasts, the volume of the worldwide impress market is set
to grow to Euro 420 billion past 2022 from a current level of around Euro 407 billion – following the significant sharp decline in the years between 2008 and 2010 from Euro 438 billion to Euro 407 billion. Within the global impress market, packaging impress is the only area that will grow significantly, with an increase of 3.3% per twelvemonth, for a share of the overall marketplace of Euro 141 billion by the year 2020.
This includes folding boxes, labels and flexible packaging. In terms of specific press processes, flexo printing is projected to come across 2.6% growth, and digital print ing 8%. Today, only seven% of packaging is printed digitally, only that share is projected to grow significantly. For packaging converters, digital printing tin can be a logical ad junct to analogue printing and simultaneously allow them to develop new applica tions. Simply more than on this later.
"Simply how much digital print technologies volition touch production depends on how apace digital press presses for the industrial production of packaging are developed. A further – very important – gene is the cost of procurement, mainte nance and repair, also as the cost of the printing inks. In add-on, it has not yet been possible to attain all Pantone colors with digital printing. Printing onto glaze ed papers and the drying that requires likewise remains a serious challenge. In one case these challenges are resolved, digital packaging press will touch on production significantly, even revolutionize information technology," says Hubert Marte, Forum Wellpappe Österre ich (Austrian Corrugated Paper-thin Forum).
It is likewise worth mentioning that the report The Future of Bundle Printing to 2019 by Vlad Savinov, Smithers Pira, 2014, anticipates an almanac growth of 17% for digital p rinting. This makes it the fastest growing technology inside packaging impress, pro jected to reach a volume of Usa$ xix billion by 2019.
Packaging trends
The pick for consumers has go considerably greater and brands are anx ious to differentiate themselves from competitors to larn marketplace share. Packag ing is playing an increasingly of import part in acquiring consumers 'at the shelf' when the final buying determination is fabricated. Packaging increasingly must influence consumers and engage all of their senses.
utilize the applied science for small and
differentiated runs; print runs before
or at the end of large, conventional
runs are another application
Marte comments, "The growing trend to- ward smaller packaging units, ever stricter safety regulations for packaging and b ooming online sales will continue to drive growth in the packaging market place over the next few years. For this reason, information technology will become increasingly important that packaging is more than environmentally friendly, recyclable, printed in loftier quality and intelligent, integrated into the Internet of Things with features like QR codes, increased cus tomization and more."
"The packaging marketplace continues to exist marked past integration and consolidation. Overcapacity and resultant price wars are the order of the day. Growth in the entire sector really depends on consumer behaviour. Their buying decisions are often driv en past complicated graphical and color representations at the point of sale. This re quires a high level of investment in value added processes by packaging converters in social club to create packaging that stands out," says Eduard Fischer, managing direc tor, Schwarzach.
The European view
The European packaging marketplace is standing to expand due to growing popula tion and converters are using all available impress technologies. "The key marketplace trends we see are ever more products on the shelves and micro-sectionalisation to advertizing dress a variety of consumer demographics," reports Francois Martin, responsible for worldwide Marketing Graphic Concern Solutions at HP. "For many years, HP has enjoyed double-digit growth in the number of pages printed digitally as a re sult."
The packaging market place – including the related digital printing solutions – tin can es sentially be divided into 4 sectors: labels, flexible packaging, folding cartons and corrugated. Each of these areas has its own dynamics and characteristics. The characterization market was the first to recognize the benefits of digital printing. The other markets are now post-obit suit, but non at the same speed or via the aforementioned road. The label market has a ten- to 12-twelvemonth head start on corrugated in terms of digital press im plementation.
Advantages of digital printing for packaging
Today's media fragmentation means that consumers are continuously bombard ed with information and messages that they virtually ignore every bit a matter of grade. Packaging is certainly one of the terminal media channels that still attracts consumer at tention. Merely to attain this, products must stand up out on the shelf; and brand owners are responding with ever-faster product cycles and more than relevant packaging, which likewise contributes to smaller lot sizes, shorter production bike times and more de mand for digital printing technologies.
What also drives more interest in digital press are demographic developments, including increasing numbers of unmarried-person households with purchasing be haviours that differ from those of larger families, including quantities purchased and shopping upkeep. In improver, households of the l-plus generation have unique requirements for packaging. Plus consumers are more sensitive to toll and environmental issues as well as convenience. For packaging producers, this means handling an increasing number of smaller orders. The turnaround times are be coming shorter as a result, and production planning is becoming more complex.
"Digital press helps companies see these new challenges and optimize their production equally compared to analog methodologies," says Francois Martin, Market ing Graphic Business Solutions, HP. Stephan Ratt, CEO of the Ratt Pack Group in Austria, agrees. "We currently come across growth in minimum order sizes in the non-food sector," he says. "That means more firms hither are entering the fray by acquiring digital printing presses."
The world of digital labels
HP has now installed more 1,000 digital presses in the market, and considers that digital printing has become mainstream. Xeikon has well over 300 systems installed, and more than 50% of its sales now come up from the packaging manufacture. Traditional companies such as Heidelberger Druckmaschinen take gone down the digital path via Gallus, and since Labelexpo 2015 are fully on-board with digital with the Gallus Labelfire 340.
allows finishers in the high-terminate
sector to offer added value by
combining pre-print and digital
printing in ane car
This converting system, developed in a joint projection by Heidelberg and Fujifilm, is equipped with the latest generation of inkjet printheads and prints at a quality level that was previously only achievable in commencement press. It delivers high-finish UV inkjet print quality with a native resolution of 1200 dpi at a speed of 50 metres a infinitesimal, with the flexibility and efficiency of digital printing combined with the benefits of flexo printing. Besides unique to this solution, in add-on to out-continuing print quality, is the integration of in-line finishing modules. The Gallus Labelfire 340 prints digitally from roll to the finished, diecut characterization; all in one-pass.
French visitor Autajon bought and tested the first system, and has now ordered iii farther systems.
Label print shops increasingly recognize that digital press can exist used as a logical adjunct to the long print runs in flexo or offset printing. Designs can also be changed chop-chop. It's about equally if label design is turning into fashion design. Some wine bottles are becoming mode icons equally a result. And the side by side digital moving ridge is already on the horizon: flexible packaging, folding cartons and corrugated volition also be riding this tide.
Flexible packaging
The market for flexible packaging is significant and will go along to develop digitally in the coming five years, but it is also bailiwick to social alter (primarily due to external mobility). People eat and drink on the move (nomadic mobility). Flexible packs are gaining popularity and increasingly replacing fixed packaging. In the food sector in particular, flexible packs are easy to handle, and they fulfil the electric current tendency for less waste and a smaller carbon footprint. The convenience factor cannot be ignored in this segment, either. Digital printing provides manufacturers of flexible packaging the opportunity to grow their businesses. The formula is a uncomplicated one: high quality packaging, produced digitally, with just-in-time delivery. This is why the technology is currently gaining ground, supported by presses such as the HP Indigo 20000 that issued a clear signal to the packaging market with its launch.
Swiss firm O. KG was the starting time company in the world to install an Indigo 20000 and specialize in the production of flexible packaging using flexo, gravure and more recently, digital printing. "Digital press is gaining importance in flexible packaging press," says CEO Martin Kleiner. "The HP Indigo 20000 introduced a quantum bound in digital product of flexible packaging and opens up many new opportunities for flexible packaging print with its printing width of 736 millimetres." O. Kleiner KG has leveraged its HP Indigo 20000 to produce small runs equally add-ons and to provide new options for customers in the smaller run sector. A skilful example of this is closures for small jam jars. Whilst flavours such equally strawberry are produced in large runs, other flavours such every bit raspberry take smaller batch sizes. These will in time to come be produced using digital printing. Further applications include examination packages or personalized packaging.
Colorful world of folding cartons
Digital printing is still relatively new in this market sector within the packaging world, fifty-fifty though there are now several splendid examples of applications hither. The folding carton industry tends to utilise the technology for small and differentiated runs; impress runs before or at the end of big, conventional runs are some other application. Digital folding carton printing is currently even so considered to be in the early adopter stage; in other words, the users who have recognized the trends and adult the first applications.
a wide range of uncoated and coated corrugated permits
the personalization of runs large and small of packaging
and displays at high speeds.
A expert case of this is Peter Sommer from Elanders in Germany who, together with Ritter Sport chocolate, concocted a fascinating project. A special website was fix where consumers were able to order personalized packaging for their Ritter Sport chocolate. This was a venture that really paid off, every bit customers were willing to pay considerably more for this chocolate. The project also gained recognition from Mediaware in Ireland who implements packaging projects for Microsoft. In that location are at present a growing number of projects of this nature as brand owners recognize the potential and savvy print shops are helping them to realize creative ideas.
Packaging made from corrugated
To engagement firms processing corrugated take been slow to adopt digital printing technologies, with the exception of those using flatbed systems (HP Scitex, Durst, Mimaki, swis-
sQprint . . .). However, this is more due to the fact that until now there had not been many systems available on the market that could be used for corrugated. But this volition be chang-
ing relatively apace due to providers such as Bobst or the HP/ KBA joint venture, both of which will be exhibiting at drupa 2022.
And the large players in the industry very clearly see the advantages of existence able to respond to marketplace requirements more than quickly and thus being able to offer a higher level of
service. The use of digital engineering is also helping to optimize workflows and potentially also re-blueprint production sites – following the principle of using the right technology for
the right jobs.
Digital Colossus in pre-print
Post-obit barely two years of development, HP and KBA presented the world's beginning HP PageWide Spider web Press T1100S to a grouping of visitors in Würzburg in November 2015. This gigantic inkjet machine with a web width of two.lxxx metres and with digital pre-printing of the elevation layer is opening upward new options for the flexible production of corrugated packaging in
unlike sizes and run lengths that were not economically viable before. "Finishers and their customers need to develop both customer-appropriate and effective packaging whilst
reducing costs," comments Eric Wiesner, full general managing director, PageWide Web Press Segmentation at HP. "With the combined expertise of HP and KBA, we have at present launched the globe's
most productive roll printing printing for corrugated. The HP PageWide Web Press T1100S allows finishers in the high-end sector to offer added value by combining pre-print and digital press in one machine."
The first customer for the HP T1100S was DS Smith Packaging. The company was interested considering in comparing to standard analog press technologies, the organization offers considerably greater productivity and flexibility, particularly with minor and medium sized runs. Thanks to its high productivity of over thirty,000 foursquare metres of printed area per 60 minutes, the press tin can be used toll-effectively for large runs equally well. The Brits are conspicuously taking the project very seriously as they have already been experimenting for a year with the T400 system purchased specifically for this purpose.
Another current case in the corrugated carton market comes from Bobst. At the terminal drupa in 2012, CEO Jean-Pascal Bobst appear that his company was developing a digital printing system. The project, shrouded in secrecy, is now in apply with beta testers simply a piddling over three years later, specifically at Model in Switzerland and at Schumacher in Frg. This industrial digital solution for printing packaging and displays made from corrugated textile uses Kodak'southward Stream Inkjet technology and offers not merely intense colour reproduction and one of the highest print resolutions bachelor, only likewise functions with food-compatible printing inks.
The digital sail press designed for 4-color printing on a broad range of uncoated and coated corrugated permits the personalization of runs large and small of packaging and displays at loftier speeds. At an outstanding speed of upwards to 200 metres a minute, the new printing delivers high quality on sheets up to a maximum size of 1.3 ten 2.1 metres.
Special applications
These days, digital packaging printing is not restricted to just the areas mentioned above. Labels and codes are not covered in this article as that would be far beyond its scope. However, there is a range of special applications that shows just how versatile and creative digital printing tin can be in practical employ.
KHS has, together with Xaar,
implemented a project where
press is carried out directly onto
PET bottles at the Belgian Martens
Brouweri
Here are two examples: The German starting time-upwardly company mymuesli recently installed a Heidelberg Jetmaster Dimension at its site in Heidelberg for the customized press of muesli packaging. That means you can not only buy your favourite muesli but yous can as well design your own muesli container yourself with a moving-picture show and text.
The Jetmaster Dimension was modified for mymuesli's special requirements and installed in the company's Heidelberg print shop. It is the first automobile of this type that Heidelberg has installed directly in a retail outlet.
The filling machine manufacturer KHS has, together with Xaar, implemented a project where printing is carried out directly onto PET bottles at the Belgian Martens Brouwerij. The digital directly printing organization uses Xaar 1002 GS6 printheads and achieves a physical resolution of 360 dpi where text and graphics are printed using low-migration LED inks in 4C plus white. This means that 12,000 bottles an hour can be printed directly. "The organization now allows us to alter graphics in but minutes rather than weeks," confirms Phil Johnson at NMP, the KHS subsidiary that developed this system.
"The use of digital technologies gives the packaging industry the ability to participate in the micro marketing trend. The selection to add new designs to bottles on the wing is a powerful marketing tool that permits brands to localize and personalize their products in a customer oriented mode," says Phil Johnson, managing director, NMP.
Looking ahead to drupa
Visitors to drupa 2022 will certainly encounter several solutions that demonstrate the implementation of digital technology in the packaging industry. 1 instance of this is Benny Landa's nanotechnology that this time will exist shown with a complete organisation for packaging production. It is a fascinating sector that will be stimulated by all of these developments. And in a higher place all . . . this is a growth market place. Good news for the industry!
What also makes digital printing attractive are demographic developments. There are increasing numbers of unmarried person households with purchasing behaviours that differ from those of larger families, including quantities purchased and shopping upkeep. In addition, households of the 50-plus generation have unique requirements for packaging. Plus consumers are more sensitive cost and environmental issues besides as convenience. For packaging producers, this means that they are treatment a larger number of smaller orders.
Source: https://packagingsouthasia.com/zarchive/digital-versus-traditional-packaging-print/
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